Interesting article with the author making distinctions between movie marketing & film franchising, & also the presence of BM. In particular, pay attention to paragraphs 12-14. Then visit their msg boards & type Ghostbusters in Search section.
I watched the sequel yesterday, though not as a subject for the column. It held for me hardly any of the magic that the first did. It's not the sequel-itis that ruined it; it was the franchise-itis. My impression -- indefensible -- is that the sequel became another product in the long line of Ghostbusters tie-ins, rather than a film on its own.
Probably the insight I find the most interesting. Fans have been arguing about GB2 for years, and a lot think it failed "because it was too much like RGB". I see their point, but I don't totally agree with it--in some spots it was too much like GB1, in others it wasn't enough like GB1 or even RGB. There were many RGB episodes in JMS's reign I enjoyed more than GB2...but then again, I really should stop now, because otherwise this will turn into a discussion we've already had